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Hobart Theatre Summer School

Marketing • Fundraising • Events

The Challenge

Prior to Bianca coming on board as Marketing Manager, The Old Nick Company’s Hobart Theatre Summer School was delivering strong artistic outcomes but lacked a cohesive, strategic marketing approach to consistently drive ticket sales and audience growth. There was a clear opportunity to build a repeatable framework that could cut through, grow audiences year-on-year and strengthen the long-term financial sustainability of the program.

P R O J E C T S

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what we did

Bianca designed and implemented a comprehensive social media marketing strategy, creating a scalable playbook that continues to underpin the program’s promotional approach. She also introduced a charity partnership model aligned to each production, deepening audience connection and extending impact beyond the stage, while establishing a new sponsorship stream that positioned the Summer School as a valuable partnership opportunity for local businesses and improved overall financial viability.

Close-up of a pink quotation mark symbol on a black background.
Orange hexagon with three black star-shaped sparkles of varying sizes inside.

The Buzz

The impact was immediate, with ticket sales increasing by over 90% in the first year following Bianca’s appointment and continuing to grow in subsequent seasons. The charity initiative has since raised over $16,800 for organisations including the Olivia Newton-John Cancer Research Institute, Make-A-Wish Australia, Hobart Women's Shelter and Feel the Magic, embedding purpose into the program’s DNA. Combined with new sponsorship revenue, the Summer School has evolved into a more sustainable, community-connected model with growing reach, impact and long-term viability.

Bianca is professional, understanding and professional in her dealings with our team. She creates wonderful content that not only meets, but exceeds our expectations, from social media content, fundraising packages, marketing campaigns and graphic design work"

– Mark Holmes, President, The Old Nick Company

Four women dressed in colorful costumes are performing a dance on stage. They are wearing yellow tights, blue tops with red and white accents, red skirts, and yellow wigs with a red bow. They are smiling and appear to be enjoying their performance.
Two young adults, a man and a woman, standing outdoors in front of a building with large glass windows. The man is wearing a blue sports jersey with the Italian flag and holding a red award certificate. The woman is wearing a white and red t-shirt th
A woman is standing behind a table with a record player, vinyl records, and a menu. Behind her, there are colorful event posters on a black wall.
A woman with a big smile holding a brown puppy in front of vintage cars, including a beige classic car with a blue dice hanging from the rearview mirror and a green older model car, parked outside near trees and a large brick building.
A woman smiling for a selfie, wearing a pink jacket and purple bandana with breast cancer awareness ribbon, at an outdoor event with tables and water bottles in background.
Three women smiling and posing in front of a hedge with a sign that reads 'SUMMER SCHOOL 2024 SHREK THE MUSICAL'. The women are dressed in formal and semi-formal outfits, and the scene appears to be at an indoor event with decorative lighting and pla
A young girl with blonde hair in pigtails holding a gingerbread cookie with colorful icing, smiling outdoors on a wooden surface with a house, green bushes, and blue sky in the background.
Three men standing outside a building with a sign that says 'DANCE.' One man is operating a video camera on a tripod, and two men are standing nearby, smiling.
Group of young people outdoors, some in colorful costumes, with a tree and a building in the background. They are smiling and pointing at a makeshift pool or washing container.
A woman with face paint of colorful flowers and sparkles, smiling and holding a cup of a yellow beverage, at a summer event with a green hedge backdrop and a sign reading 'Summer School 2024 Shrek the Musical' in green letters.
A woman with face paint and glitter smiling, holding a paddle, standing next to two young men in casual clothing. Behind them is a decorated backdrop with green foliage and blue string lights, with a sign indicating a summer school musical theater ev
Two women are celebrating graduation, smiling and posing in front of a pink tinsel backdrop. They are holding a graduation cap and a diploma, and are surrounded by pink balloons and graduation-themed decorations.
Four people taking a selfie in front of Hobart College with a building in the background, some trees, and a cloudy sky.
A woman wearing a white Navy captain uniform, including a white hat with a black brim and gold emblem, pink sunglasses, and large hoop earrings, taking a selfie outdoors on a sunny day near a park.
A woman lying on a colorful, multi-colored bed with pink, green, and purple sections, smiling and wearing sunglasses, a t-shirt with the words 'Anything Goes,' and a purple tulle skirt.
A woman taking a selfie outdoors with a young child behind her, both smiling. The woman is wearing purple sunglasses on her head and a blue T-shirt with colorful text. The background includes a building with a sign that reads 'HOSPITALITY' and some g
A woman and two children posing behind a pirate-themed photo frame at a party or event. The frame has the words 'Anything Goes' with clouds and blue background decorations.
A woman taking a mirror selfie at a celebration event, holding a red party flyer, with pink balloons and a pink curtain in the background, and a wall with photos of children.
Three smiling women taking a selfie outdoors in front of a brick wall. One woman is holding a blue flyer for a Cinderella musical audition.
Two women smiling, taking a selfie outdoors in sunny weather, holding a flyer for auditions for 'Midnight: The Cinderella Musical' happening September 20-21, 2025, in North Hobart, Australia.