Simple black rocket icon on a pink hexagonal background

Barry the brave

marketing • fundraising • socials

The Challenge

Emma Dooley approached The Bumblebee in September 2025 with a plea for help, striving to raise funds for the Cancer Council via Barry the Brave’s journey in the Spring Shitbox Rally – a journey from Alice Springs to the Gold Coast: “I’m trying my absolute hardest to cut through the noise on my own, but I feel like I’m just not breaking through the way I need to. With only about a month left, I need to find a way to get eyes on this campaign and drive real traction.”

P R O J E C T S

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what we did

Emma had been hustling, hard, and had amassed nearly $30K worth of in-kind raffle prizes and donations from the community – but she wasn’t sure of the most effective way to translate these into cold hard cash for the Cancer Council. Together, we strategised a campaign involving two major events, community and media engagement, content creation, paid advertising via Meta Ads and more. The Bumblebee supported Emma with strategy and execution from the day of engagement through to the finish line of the Shitbox Rally at the end of October.

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Three black star-shaped icons on an orange hexagonal background.

The Buzz

When The Bumblebee was engaged, Emma had raised almost $30K for the Cancer Council. Together, we set a strategic target to raise $66K in honour of the 66 years lived by Emma’s Aunty Pauline (the driving force behind Barry the Brave) before she sadly lost her battle with cancer. This target was achieved on 30 October – two days before the deadline. Barry’s social media saw an increase of 40K. A targeted Meta Ads campaign driving raffle ticket sales for Barry’s luxe Tassie accommodation raffle generated $9.6K in sales (purchase ROAS $10.18).

Your understanding of what needed to happen and just making it happen. Your determination to get what we needed. You pour your whole soul into anything you touch. It was honestly a pleasure and I will be screaming your name from the roof tops."

– Emma Dooley, Barry the Brave

Pink vehicle with summer-themed stickers and promotional text, including a message to follow on Instagram, a logo of Bellerive Yacht Club, and the words 'Spot the Tiger!'
A woman sitting in a pink and purple vehicle with promotional decals, smiling at the camera.
A pink van with the logo 'Barn Run the Brave' and Cancer Council sticker, parked in a lot with a woman holding a purple surfboard, background shows a large ship named 'Spirit of Tasmania IV' and an industrial building.
A woman in a bright pink, fluffy coat is pressing a button or latch on a pink ice cream truck with stickers and logos, at a marina with boats docked in the background.
Woman with rainbow and unicorn face paint, smiling, wearing a blue shirt, outdoors near a building
A man wearing a pink t-shirt and sunglasses is handing a sticker to a woman wearing a bright pink furry coat at a marina. There are sailboats in the water, parked cars, and hills in the background.
Pink van decorated with various stickers and slogans, parked in a lot outside a modern building with glass windows and outdoor seating. The van has logos and social media information, promoting an event or campaign.
A group of people, including a man with gray hair and a yellow safety vest, gather around a pink van with logos and stickers supporting the Cancer Council and other organizations. The van has a purple front bumper and several rooftop racks. They seem
Group of people dressed in colorful costumes, some with pink and purple wigs, posing inside a decorated room with balloons and shiny backdrop.
Side of a pink vehicle with various stickers and logos, including a large circular logo for the Sydney Trophy Rally featuring a vintage car illustration, and advertisements for McDonald's and a social media campaign.
A smiling woman with blonde hair and gray eyes wearing a pink jacket, a purple neckerchief, and a black shirt with a pink ribbon, taking a selfie outdoors in front of a table with small gift bags, jars, and water bottles.
Three women standing behind a red barricade with a sign for a campaign called "Barry the Brave" on a city sidewalk. They are smiling, and one is holding the sign. There are trees, street signs, and a building with a sign for "Grill'd" in the backgrou
Three women standing outside in front of a dark gray wall, smiling and posing for a photo. The woman on the left has dark hair, tattoos, and is wearing a pink t-shirt and denim shorts. The woman in the middle has brown hair, a feather boa, and a shin
A group of five friends dressed in colorful, retro, and punk-inspired clothing standing together in a warmly lit indoor space with wooden floors and wall art in the background. They appear to be celebrating or participating in a themed event or party
Three women posing together indoors in front of a dark wall with pink stripes and a large pink logo. The woman on the left is wearing a black long-sleeve shirt and pink leggings, smiling and waving. The woman in the middle is wearing a leopard print
Two women with pink and purple hairstyles taking a selfie at a vibrant, glittery party. One woman is wearing a sequined jacket and has bright pink hair, while the other is wearing a metallic helmet with a unicorn horn and has purple hair. The backgro

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